Ford made a promise to help in the preservation of off-road environments when they introduced the revival of the Ford Bronco. In the US, Ford has therefore partnered with the National Forest Foundation and Outbound USA to support education programs, trail management and reforestation. Here is the overview of the fund from the US Ford Media site:
- Ford is establishing Bronco Wild Fund, fulfilling its promise to help off-road enthusiasts enjoy the wilderness responsibly through preservation, education and access programs funded by a portion of the proceeds from every Bronco sold
- Bronco brand’s endowment is targeted to raise up to $5 million annually for reforestation, trail management, outdoor adventure and scholarship programs through nonprofits dedicated to the preservation of our nation’s outdoors for generations to come
- Bronco Wild Fund initially will support the National Forest Foundation, the exclusive nonprofit working to support America’s 193 million acres of national forests, and Outward Bound USA, a leading educational nonprofit teaching teamwork and character development through challenging outdoor experiences
And this released video in 2020. Thus far, I haven’t heard of a similar program in Canada, but am hopeful that Ford will expand this US program to us.